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NEW TRENDS

CUSTOM DESIGN

Your Idea – Our Craftsmanship

SERVICES

SOUTH BAY JEWELRY –

ORANGE COUNTY’S
CUSTOM JEWELER

South Bay Jewelry is a family owned and operated jewelry store that has been in business for 40 years. With its humble beginnings in Newport Beach in 1969 it’s evident that South Bays recipe of superior customer service, quality jewelry, and trust is the reason for its continued success. 

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TESTIMONIALS

“My beautiful wedding set was designed by Brian and we absolutely love the quality and design. Thank you!”
Audrey Watson

ABOUT

South Bay Jewelry is a family owned and operated jewelry store that has been in business for 40 years. With its humble beginnings in Newport Beach in 1969 it’s evident that South Bays recipe of superior customer service, quality jewelry, and trust is the reason for its continued success. From Rare time-pieces to bridal and anniversary collections, we have it all.

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@southbayjewelryoc

Getting to blend colors as if it were paint is one of my favorite things to do. The center is a gorgeous Australian opal set in a rose gold head. The top plate of stones are set with sapphires, aquamarines, spinel and diamonds. The shank of this ring and head are cast from palladium and silver giving this ring it’s signature hue. #custom  #art  #love #design #aquarius #aquamarine  #grey #blue #unique #oneofakind #alisoviejo #lagunabeach #lagunaniguel #lagunahills #danapoint  #rosegold #palladium

Getting to blend colors as if it were paint is one of my favorite things to do. The center is a gorgeous Australian opal set in a rose gold head. The top plate of stones are set with sapphires, aquamarines, spinel and diamonds. The shank of this ring and head are cast from palladium and silver giving this ring it’s signature hue. #custom #art #love #design #aquarius #aquamarine #grey #blue #unique #oneofakind #alisoviejo #lagunabeach #lagunaniguel #lagunahills #danapoint #rosegold #palladium ...

Gorgeous 3 carat radiant set in yellow gold with a hidden halo! Who doesn’t love a little bling to go under the tree! #diamond #diamondengagement #love #us #ido #we #forever #christmas #holidays #hannukah #ca #alisovirjo #lagunaniguel #lagunabeach #lagunahills

Gorgeous 3 carat radiant set in yellow gold with a hidden halo! Who doesn’t love a little bling to go under the tree! #diamond #diamondengagement #love #us #ido #we #forever #christmas #holidays #hannukah #ca #alisovirjo #lagunaniguel #lagunabeach #lagunahills ...

Custom orders are piling up! There’s still time to make your loved one something that’s meaningful timeless yet unique. #diamond #diamondring #diamondengagement #turquoise #green #greensapphire #loveyourwork #rosegold #tealsapphire #bluegrwen #customring #alisoviejo #alisoviejojeweler #lagunaniguel #lagunahills  #lagunabeach #lakeforest #missionviejo #sanjuancapistrano #newport #danapoint

Custom orders are piling up! There’s still time to make your loved one something that’s meaningful timeless yet unique. #diamond #diamondring #diamondengagement #turquoise #green #greensapphire #loveyourwork #rosegold #tealsapphire #bluegrwen #customring #alisoviejo #alisoviejojeweler #lagunaniguel #lagunahills #lagunabeach #lakeforest #missionviejo #sanjuancapistrano #newport #danapoint ...

Stunning assembly of over 16 carats of mixed pear shapes Marquise and round diamonds expertly set in white gold . Something like this is sure to warm you and that loved one through the holidays! #diamonds #bracelet #ca #oc #alisoviejo #diamondbracelet #love #ido #anniversary #wemadeit

Stunning assembly of over 16 carats of mixed pear shapes Marquise and round diamonds expertly set in white gold . Something like this is sure to warm you and that loved one through the holidays! #diamonds #bracelet #ca #oc #alisoviejo #diamondbracelet #love #ido #anniversary #wemadeit ...

We have a large collection of signed jewelry including and not limited to Tiffany & Co. Cartier, Harry Winston, Rolex,Patek, and many more. Stop by while our holiday sale is going.

We have a large collection of signed jewelry including and not limited to Tiffany & Co. Cartier, Harry Winston, Rolex,Patek, and many more. Stop by while our holiday sale is going. ...

Life like seasons always changes. I was lucky enough to make a beautiful eternity band for this client to commemorate a very well earned anniversary present. Never take love for granted! Hoping you are all feeling loved and sharing love this thanksgiving season! #givethanks #love #us #ido #we #diamondband #alisoviejo #alisviejojeweler #cantstoptime #diamond #ca #oc

Life like seasons always changes. I was lucky enough to make a beautiful eternity band for this client to commemorate a very well earned anniversary present. Never take love for granted! Hoping you are all feeling loved and sharing love this thanksgiving season! #givethanks #love #us #ido #we #diamondband #alisoviejo #alisviejojeweler #cantstoptime #diamond #ca #oc ...

Love making one of a kind jewelry for my clients 🙂 the combination of mint tourmalines and warm rose gold tones are a beautiful combination that will last a lifetime. 
#rose 
#rosegold
#love
#us
#we
#anniversary 
#custom
#customjewelry 
#mint 
#mintgreen 
#alisoviejo
#ca
#ny
#tx

Love making one of a kind jewelry for my clients 🙂 the combination of mint tourmalines and warm rose gold tones are a beautiful combination that will last a lifetime.
#rose
#rosegold
#love
#us
#we
#anniversary
#custom
#customjewelry
#mint
#mintgreen
#alisoviejo
#ca
#ny
#tx
...

Love this simple oval halo diamond ring. Simple always wins!!! 
#love #us #we #forever #engagementring #engaged #ido #putaringonit #alisoviejo #ca #ny #tx

Love this simple oval halo diamond ring. Simple always wins!!!
#love #us #we #forever #engagementring #engaged #ido #putaringonit #alisoviejo #ca #ny #tx
...