ABOUT US

South Bay Jewelry is a family owned and operated jewelry store that has been in business for 40 years. With its humble beginnings in Newport Beach in 1969 it’s evident that South Bays recipe of superior customer service, quality jewelry, and trust is the reason for its continued success. From Rare time-pieces to bridal and anniversary collections, we have it all.

South Bay Jewelry was founded in 1969 in Newport Beach CA. The focus of South Bay Jewelry has always been providing a quality product and exceptional service.

OUR HISTORY

- 1969 -

NEWPORT BEACH, CA

South Bay Jewelry was focused in fine jewelry, estate pieces and diamond and gold acquisitions. After a while South Bay Jewelry began building a devote following of clients which knew where to look when searching for that unique estate piece or rare diamond and gem. Soon South Bay Jewelry found that their customer base was made much of South Orange County, where they soon moved.

- 2001 -

GROWING TO ALISO VIEJO, CA

Gina Watson led the opening of South Bay Jewelry’s second location in the recently opened Town Center in Aliso Viejo CA. With her recent degree in gemology she began focusing on modern design, bridal jewelry and gemstones and diamonds.

- 2008 -

CUSTOM JEWELRY GOES DIGITAL

Gina Watson led the opening of South Bay Jewelry’s second location in the recently opened Town Center in Aliso Viejo CA. With her recent degree in gemology she began focusing on modern design, bridal jewelry and gemstones and diamonds.

- TODAY -

LOOKING TO THE FUTURE

After experiencing both highs and lows South Bay Jewelry has found the unique niche required to sustain a brick and mortar small business in today retail market. Whether purchasing or selling that rare diamond or gem, or making a clients dream a reality with our custom design department, South Bay Jewelry can do it all. South Bay Jewelry also provides jewelry repairs, gold, platinum, and diamond acquisitions GIA appraisals, custom designed jewelry, discreet lending as well as select estate and vintage pieces.

ABOUT US

South Bay Jewelry is a family owned and operated jewelry store that has been in business for 40 years. With its humble beginnings in Newport Beach in 1969 it’s evident that South Bays recipe of superior customer service, quality jewelry, and trust is the reason for its continued success. From Rare time-pieces to bridal and anniversary collections, we have it all.

South Bay Jewelry was founded in 1969 in Newport Beach CA. The focus of South Bay Jewelry has always been providing a quality product and exceptional service.

OUR HISTORY

- 1969 -

NEWPORT BEACH, CA

South Bay Jewelry was focused in fine jewelry, estate pieces and diamond and gold acquisitions. After a while South Bay Jewelry began building a devote following of clients which knew where to look when searching for that unique estate piece or rare diamond and gem. Soon South Bay Jewelry found that their customer base was made much of South Orange County, where they soon moved.

- 2001 -

GROWING TO ALISO VIEJO, CA

Gina Watson led the opening of South Bay Jewelry’s second location in the recently opened Town Center in Aliso Viejo CA. With her recent degree in gemology she began focusing on modern design, bridal jewelry and gemstones and diamonds.

- 2008 -

CUSTOM JEWELRY GOES DIGITAL

Gina Watson led the opening of South Bay Jewelry’s second location in the recently opened Town Center in Aliso Viejo CA. With her recent degree in gemology she began focusing on modern design, bridal jewelry and gemstones and diamonds.

- TODAY -

LOOKING TO THE FUTURE

After experiencing both highs and lows South Bay Jewelry has found the unique niche required to sustain a brick and mortar small business in today retail market. Whether purchasing or selling that rare diamond or gem, or making a clients dream a reality with our custom design department, South Bay Jewelry can do it all. South Bay Jewelry also provides jewelry repairs, gold, platinum, and diamond acquisitions GIA appraisals, custom designed jewelry, discreet lending as well as select estate and vintage pieces.